McClatchy announced Tuesday the launch of a new subscription product called Impact2020, which will give users access to all of the political reporting from its 30+ local papers.
Why it matters: It will be one of the few truly combined local and national election news subscriptions launching ahead of 2020.
The big picture: The digital subscription will include access to all video and text reporting from the 30 markets that McClatchy covers locally, as well as content produced from McClatchy's core D.C. politics team.
Between the lines: The company is also launching a new political newsletter — also called Impact2020 — and a political podcast that will be available for free.
The bottom line: The subscription revenue will help McClatchy move from a reliance on ad-based traffic "to one based on a loyal reader or someone who will subscribe," according to Roberts.
