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Photo: Joe Raedle/Getty Images

McClatchy announced Tuesday the launch of a new subscription product called Impact2020, which will give users access to all of the political reporting from its 30+ local papers.

Why it matters: It will be one of the few truly combined local and national election news subscriptions launching ahead of 2020.

The big picture: The digital subscription will include access to all video and text reporting from the 30 markets that McClatchy covers locally, as well as content produced from McClatchy's core D.C. politics team.

  • According to McClatchy's website, the offer includes a one-year digital subscription for $50 that can be renewed at $125 annually.

Between the lines: The company is also launching a new political newsletter — also called Impact2020 — and a political podcast that will be available for free.

  • McClatchy's vice president of news Kristin Roberts says the company will start reaching out to consumers primarily through the newsletter about its new product.
  • "We have tens of thousands of readers that have indicated interested in more political reporting," says Roberts

The bottom line: The subscription revenue will help McClatchy move from a reliance on ad-based traffic "to one based on a loyal reader or someone who will subscribe," according to Roberts.

Go deeper

36 mins ago - World

Australian PM pledges $700M for climate change-threatened Great Barrier reef

A green sea turtle is flourishing among the corals at Lady Elliot island in Australia's Great Barrier Reef. Photo: Jonas Gratzer/LightRocket via Getty Images

Australian Prime Minister Scott Morrison announced Friday a AU$1 billion ($703 million) investment plan for the Great Barrier Reef.

Why it matters: The nine-year plan for projects including water quality improvement, reef conservation and supporting some 64,000 tourism jobs comes months ahead of this year's federal election. It has been criticized by scientists and environmental groups for failing to tackle climate change.

45 million Americans under winter storm watches near New England

Computer model projection showing the winds moving around the powerful East Coast storm on Saturday Jan. 29, 2022. Image: https://earth.nullschool.net

Nearly 45 million Americans are under winter weather alerts and warnings from North Carolina to northeastern Maine Thursday night, as a major winter storm threatens the region.

Why it matters: It is predicted to be the biggest blizzard since 2018 to strike the Northeast with more than 2 feet of snow possible in parts of eastern Massachusetts, according to the National Weather Service.

Judge nixes Gulf of Mexico oil leases in climate-focused ruling

Tug boats prepare to tow the semi-submersible drilling platform Noble Danny Adkins through the Port Aransas Channel into the Gulf of Mexico on December 12, 2020 in Port Aransas, Texas. Photo: Tom Pennington/Getty Images

A federal judge on Thursday canceled the Biden administration's late 2021 sale of new oil-and-gas drilling leases in the Gulf of Mexico.

Why it matters: The ruling that the greenhouse gas emissions analysis by the Interior's Bureau of Ocean Energy Management (BOEM) was insufficient is a win for green groups that challenged the decision, as they seek to curb fossil fuel production.