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Mattress-Domino in a parking lot in western Germany. Photo: Frank Rumpenhorst/AFP via Getty Images

Last week, we reported that old retailers are learning new tricks from the younger upstarts. That's happening right now in the mattress business.

What's going on: For decades, a few mattress kings ruled America — Tempur Sealy and Serta Simmons among them. Then, hip startups like Casper, Leesa and Tuft & Needle sold millennials on the concept of the affordable, but high-end, bed-in-a-box that arrives at your door. Now, the big players are playing catch-up.

  • Walmart already offers a bed-in-a-box through its own brand, Allswell.
  • Serta Simmons, a legacy company, is merging with Tuft & Needle, which is only six years old.
  • But Amazon scared all the incumbents when it announced Monday that it's launching its own private label mattress, which will be eligible for two-day shipping.

The bottom line: Companies have learned to beware Amazon's moves into their areas. The tech giant has endless data on what people want to buy, deep pockets and a habit of winning.

Go deeper

Updated 21 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Health: Most vulnerable Americans aren't getting enough vaccine information — Fauci says Trump administration's lack of facts on COVID "very likely" cost lives.
  2. Education: Schools face an uphill battle to reopen during the pandemic.
  3. Politics: Biden unveils "wartime" COVID strategyBiden's COVID-19 bubble.
  4. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  5. World: Hong Kong puts tens of thousands on lockdown as cases surge — Pfizer to supply 40 million vaccine doses to lower-income countries.
  6. Sports: 2021 Tokyo Olympics hang in the balance.
  7. 🎧 Podcast: Carbon Health's CEO on unsticking the vaccine bottleneck.
Bryan Walsh, author of Future
4 hours ago - Health

Schools face an uphill battle to reopen during the pandemic

Illustration: Aïda Amer/Axios

President Biden's plan to accelerate the reopening of K-8 schools faces major challenges from a still out-of-control pandemic and more contagious coronavirus variants.

Why it matters: The longer American kids miss in-person schooling, the further they fall behind. But the uncertain state of the science on the role young children play in the pandemic continues to complicate efforts to reopen schools.

Focus group: Former Trump voters say he should never hold office again

Illustration: Sarah Grillo/Axios

"Relief" is the top emotion some swing voters who used to support Donald Trump say they felt as they watched President Biden's swearing-in, followed by "hope."

Why it matters: For voters on the bubble between parties, this moment is less about excitement for Biden or liberal politics than exhaustion and disgust with Trump and a craving for national healing. Most said Trump should be prohibited from ever holding office again.