Mattress-Domino in a parking lot in western Germany. Photo: Frank Rumpenhorst/AFP via Getty Images

Last week, we reported that old retailers are learning new tricks from the younger upstarts. That's happening right now in the mattress business.

What's going on: For decades, a few mattress kings ruled America — Tempur Sealy and Serta Simmons among them. Then, hip startups like Casper, Leesa and Tuft & Needle sold millennials on the concept of the affordable, but high-end, bed-in-a-box that arrives at your door. Now, the big players are playing catch-up.

  • Walmart already offers a bed-in-a-box through its own brand, Allswell.
  • Serta Simmons, a legacy company, is merging with Tuft & Needle, which is only six years old.
  • But Amazon scared all the incumbents when it announced Monday that it's launching its own private label mattress, which will be eligible for two-day shipping.

The bottom line: Companies have learned to beware Amazon's moves into their areas. The tech giant has endless data on what people want to buy, deep pockets and a habit of winning.

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Lawyers crystal-ball the Google antitrust case

Illustration: Eniola Odetunde/Axios

The Justice Department's antitrust suit against Google is a strong, straightforward monopoly case, competition lawyers and experts tell Axios. But that doesn't mean it'll be an easy journey for the government.

The big picture: Winning any antitrust case is a heavy lift. It's even more of a challenge to pull off victory in a future-looking case that seeks to make room for potential new competition to flourish.

The pandemic is getting worse again

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Data: The COVID Tracking Project, state health departments; Note: Due to a database error, Missouri had a 3 day gap in reporting from Oct. 11-13; Map: Andrew Witherspoon/Axios

Every available piece of data proves it: The coronavirus pandemic is getting worse again, all across America.

The big picture: As the death toll ticks past 212,000, at a moment when containing the virus ought to be easier and more urgent than ever, we are instead giving it a bigger foothold to grow from.

SurveyMonkey poll: Young voters' red-state blue wall

Data: SurveyMonkey; Chart: Danielle Alberti/Axios

There are only five states in the U.S. where voters younger than 35 embrace President Trump over Joe Biden, and none are swing states, according to new 50-state SurveyMonkey-Tableau data for Axios.

Why it matters: These scattered red spots in a sea of blue vividly illustrate Trump's peril if young people were to actually turn out this year. Put another way, Trump's path to re-election depends heavily on younger adults staying home.