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Facebook HQ. Photo: Facebook

Shares of Match Group fell more than 18% on Tuesday after Facebook announced it plans to expand into online dating.

Why it matters: Facebook already has a gigantic user base and knows a ton about people so it comes at this with some natural advantages. That said, it's doing so at a time where people's trust in the service has been shaken.

The details: Facebook said people will be able to opt-in to dating, create a profile separate from the one shared with friends and be matched with people who aren't their friends. Zuckerberg also stressed the goal was to build "meaningful relationships" not facilitate hookups.

While Facebook offered some information on how the service will work, it isn't yet ready. However, the effect on Match, which owns Tinder, was immediate. Shares were trading recently at $39.18, down $7.93, or more than 18%.

Match Group fired back. "We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory," said CEO Mandy Ginsberg in a statement. "We understand this category better than anyone. Facebook’s entry will only be invigorating to all of us."

The chief executive of its parent company, IAC, put it more bluntly: "Come on in," said Joey Levin. "The water’s warm.  Their product could be great for US/Russia relationships."

Go deeper: Online dating services aggressively track their users, an analysis performed for Axios revealed earlier this year.

Go deeper

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest — triggering widespread power outages and flooding.

Why it matters: The strong atmospheric river, packing large amounts of moisture, is causing Northern California to whiplash from drought to flood.

“You blew it”: GOP activist turns on corporations over vaccine mandates

The chairman of the American Conservative Union said on "Axios on HBO" he accepts "Joe Biden is my president, and I want him to succeed," but predicted Republicans retake the House and Senate in 2022 — with greater than 50% odds Donald Trump runs in 2024.

The big picture: In a joint interview with his wife, Mercedes, Matt Schlapp also refused to share their vaccination status. And he told corporate America "you blew it" by embracing vaccine mandates and liberal social stances that have alienated GOP voters and politicians.

4 hours ago - Politics & Policy

Pelosi expects “billionaire’s tax” to pay for Biden social spending

Photo: Yasin Ozturk/Anadolu Agency via Getty Images

House Speaker Nancy Pelosi (D-Calif.) said Sunday she expects the chamber to pass the bipartisan infrastructure plan by week’s end, and alternatives to corporate tax hikes and a “billionaires tax” will be used to finance President Biden’s promised expansion to the social safety net.

Why it matters: Pelosi’s comments come as House and Senate leaders try to wrap up a deal. What will get cut — and how the remainder will be paid — are linchpins to a final agreement.