Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Marriott

Marriott International, the largest global hotel company, will consolidate its entire paid media business under one roof and will make Publicis Groupe its new agency of record, Axios has learned. Creative agency partners will not change.

Why it matters: Marriott becomes the latest brand to leave MEC, now called Wavemaker, a WPP-owned agency that has handled most of the global media buying for Marriott since 2011. Also, a lot of money is at stake. According to Kantar Media, Marriott International spent roughly $194 million on paid media last year and $233 million in 2016 promoting its various brands in the U.S. and abroad.

The big picture: Publicis Groupe will now manage the media buying for all 30 Marriott brands, encompassing a total of 6,500 hotels in 127 countries, with 1.25 million rooms and over 110 million loyalty members.

  • The business will be managed through a dedicated unit called Marriott One Media, serviced by Spark Foundry and SapientRazorfish. 

Marriott's goal is to focus on a more data-driven paid media strategy, which is easier to accomplish when all media buying is done under one roof. Moving forward, the company says, all customer interactions — from the mobile app, to digital marketing, to in-hotel experiences — will be connected through one paid media strategy.

As Marriott's new agency of record, Publicis Groupe will be charged with creating a individually customized, two-way marketing experience that informs the customer's stay, as well its future hotel bookings. (One example: If a customer is a fan of a certain type of coffee, they could get a push notification to their phone telling them the closest coffee shop that has it.)

Marriott is undergoing sweeping changes as it transforms into a technology-driven hotel company. "We have a series of historic moments ahead, and Publicis Group's partnership will be critical to us revealing them to the world," said Andy Kauffman, Marriott's senior vice president of global marketing optimization.

For publishers looking to win Marriott's paid media business, a strong foothold in technology and individual-level audience mapping and targeting will be key.

  • "We are looking to engage with partners that can identify individuals and serve up experiences across their publishing landscape," says Kauffman.
  • He says Marriott will focus on pushing the envelope through dynamic creative and video.

Go deeper

Updated 1 hour ago - Politics & Policy

Here come Earmarks 2.0

DeLauro at a hearing in May 2020. Photo: Alex Wong/Getty Images

The House Appropriations Committee is preparing to restore a limited version of earmarks, which give lawmakers power to direct spending to their districts to pay for special projects.

Why it matters: A series of scandals involving members in both parties prompted a moratorium on earmarks in 2011. But Democrats argue it's worth the risk to bring them back because earmarks would increase their leverage to pass critical legislation with a narrow majority, especially infrastructure and spending bills.

Ben Geman, author of Generate
2 hours ago - Energy & Environment

UN says Paris carbon-cutting plans fall far short

Illustration: Sarah Grillo/Axios

Nations' formal emissions-cutting pledges are collectively way too weak to put the world on track to meet the Paris climate deal's temperature-limiting target, a United Nations tally shows.

Driving the news: This morning the UN released an analysis of the most recent nationally determined contributions (NDCs) — that is, countries' medium-term emissions targets submitted under the 2015 pact.

Biden condemns Russian aggression on 7th anniversary of Crimea annexation

Putin giving a speech in Sevastapol, Crimea, in 2020. Photo: Mikhail Svetlov/Getty Images

President Biden reaffirmed U.S. support for the people of Ukraine and vowed to hold Russia accountable for its aggression in a statement on Friday, the 7th anniversary of Russia's 2014 invasion of Crimea.

Why it matters: The statement reflects the aggressive approach Biden is taking to Russia, which he classified on the campaign trail as an "opponent" and "the biggest threat" to U.S. security and alliances.