José Andrés launches "Mediterranean-inspired" gourmet dog food

Why it matters: Andrés is arguably the biggest name to dive into the pet food game since Rachael Ray launched Nutrish in 2008. Like that company, partial proceeds from each sale go to a good cause: Andrés' global disaster relief nonprofit World Central Kitchen.

The intrigue: Unlike Ray, Andrés doesn't have a dog. Reps tell Axios he has a lifelong love of animals and provides animal care through WCK.

On the menu: Chicken & Vegetable Asado, Lamb & Tomato Stew, and a Wild-Caught Salmon Feast (yes, we're still talking about dog food). In addition to the fancy main proteins, there's chef-y produce (figs! kale!) and "a proprietary blend of herbs and spices."

• The launch includes one puppy and three adult options, plus treats and meal-toppers like chicken kabobs. They'll be available next month (date and prices TBD) on Amazon and Chewy.

Between the lines: Andrés continues to diversify his portfolio with a new media company, a restaurant consulting business that launched in August, and lab-grown meat.

• Perhaps pet food is the logical next frontier given the market for upscale canine experiences.