May 12, 2025 - News
Stat du jour: Got (lactose-free) milk?
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Sales of lactose-free milk in the Twin Cities have increased 44% since 2021, according to NielsenIQ data shared with Axios.
The big picture: Interest in lactose-free dairy milk, such as Fairlife and Lactaid, is driving dairy's overall comeback.
- It's now more popular than plant-based alternatives.
Driving the moove: Consumers are returning to cow's milk because they're getting wise to the fact that there are additives like texturizers in many plant-based alternatives, said Chris Costagli, NIQ VP of food insights and a dairy industry veteran.