Sep 18, 2024 - Sports
1 stat to go: Bueckers' big NIL valuation
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Hopkins' own Paige Bueckers is one of the nation's top-ranked female student athletes when it comes to sponsorship potential.
By the numbers: Buckers' 5.1 million social followers and star power as a guard for the UConn Huskies puts her projected valuation for name/image/likeness (NIL) deals at $1.4 million, per athlete tracking firm On3.
- She trails only Louisiana State University gymnast Livvy Dune.
The big picture: Two-thirds of the the top 100 female athletes monetizing their NIL rights play basketball or gymnastics.
Go deeper with Axios Media Trends' latest issue dedicated to the business of women's sports.