The Taco Bell of the future comes to Twin Cities
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The new Taco Bell Defy in Brooklyn Park. Photo: Nick Halter/Axios
The pandemic has sped up the evolution of fast food, and the newest Taco Bell in the Twin Cities is a peek into the future of the industry.
Driving the news: Local franchisee Border Foods opens the first-ever "Defy" restaurant today in Brooklyn Park.
How it works: The kitchen was built above four drive-thru lanes and a takeout window. A locally engineered conveyor system lowers the food down to pickup kiosks.
- It has double the food production lines of a typical Taco Bell so it can handle twice the volume. The goal: Orders fulfilled in two minutes.
- Taco Bell already boasts the fastest drive-thru service in the business, according to the 2021 QSR magazine Drive Thru Study. The average total time on a fast-food line was 346 seconds; Taco Bell came in at 268 seconds.
Why it matters: This idea for this Taco Bell — where tacos drop down from the sky and there's no indoor dining — was dreamed up during the pandemic, according to Lee Engler, CEO of Border Foods, which owns 230 Taco Bells.
What he found: Engler said pre-pandemic, about 65% to 70% of sales at Border's Taco Bells came from the drive-thru line. Now that number is north of 90%, even as the pandemic wanes.
- "We saw a lot of behavior change, and we don't see (the old way) coming back," he told Axios during a tour Monday.
The intrigue : Fast food restaurants everywhere are trying to figure out how to deal with more drive-thru traffic as well as the explosion of food delivery services like UberEats and Grubhub.
- Engler enlisted the services of Minneapolis-based Vertical Works Inc. to design the lift system.
- Having the kitchen above allows for four food points, instead of the one or two in a traditional drive-thru restaurants.
- That allows Taco Bell to dedicate three lanes to food delivery drivers as well as those who order on their phones in advance, clearing up the traditional drive-thru lane for old-fashioned customers. There's also a contactless counter service inside.
What's ahead: Engler said Border Foods is already working up plans for new "Defy" locations, but that's tricky because not every city is as supportive of drive-thrus like Brooklyn Park was.
- While this one doesn't have a dining room, future locations might, he said.