Inside the brand's Austin, Texas, store. Photo courtesy of Outdoor Voices
Outdoor Voices is opening its first Minnesota store in Minneapolis' North Loop neighborhood.
Driving the news: The popular activewear company confirmed to Axios it will open a brick-and-mortar location at 212 N 3rd Avenue in the second half of this year.
State of shopping: Outdoor Voices is the latest national retailer to put down roots in the trendy Minneapolis neighborhood in recent years.
- Splurge-inclined shoppers can also hit up Lululemon, Allbirds and Madewell, all within a one-block radius of OV's new digs. West Elm is also down the street.
Plus: In the coming months, salad chain Sweetgreen will open in a neighboring storefront.
What to watch: Local inventory will include city-specific hats and totes in an "exclusive colorway," a spokesperson said.
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