Business Brief
Bay Area soccer tickets among the highest on the resale market
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Soccer fans are shelling out big for Bay Area matches — $89 a ticket on average in 2025, according to ticket tech company Victory Live.
Why it matters: That's the eighth-highest among U.S. metros — and the priciest in California.
State of play: Victory Live, a company that analyzes ticketing data, analyzed sales on the secondary market for the Club World Cup, international friendlies and matches in the USL, MLS and NWSL.
- Tickets for matches in New York, Houston and Miami sold for the most on average.
Tickets to see Lionel Messi and Inter Miami face off against the San Jose Earthquakes in May were the hottest for Bay Area soccer fans, with an average sold price of $474.
By the numbers: The average prices of major soccer matches in the Bay Area sold from Jan. 1 through July 19 were:
- San Jose Earthquakes (12 matches) — $114
- CONCACAF Gold Cup (5) — $112
- Oakland Roots SC (10) — $40
- Bay FC (7) — $24