Uber is making it easier for older adults to take rides with the nationwide launch of senior accounts.
Why it matters: Nearly 1 in 6 people globally will be 60 or older by 2030, the World Health Organization estimates.
How it works: Senior accounts are a simplified ride-hailing experience designed for older adults with larger text, easy-to-follow directions and fewer buttons.
Family organizers can help book rides for the senior account holder, follow rides in real time and contact the driver if needed.
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