• It's named for Pusateri's "Nana" and her grandfathers — both named Joe.

How do customers typically discover your granola?

• "We've found most of our customers organically. People really, really love a granola that's clean, and so once we get it into people's mouths, people will come back for it. We have a 69% customer return rate on our website, which is great, and I've done all of the sales myself in the stores."

How big is your small business?

• "Two million in revenue last year. We are eight employees, nine with me. We self-manufacture in the Dogpatch."

Has social media been important for your business?

• "I haven't actually done TikTok. We had a couple of people who really loved our products, who were gluten-free influencers, who would talk about it a lot. Two of them: @kalejunkie and @celiacandthebeast."

What's one piece of advice you have for other aspiring small business owners?

• "It's important to establish a clear vision and define your ultimate goals from the very beginning, [and] I highly recommend reading 'Traction' by Gino Wickman [to help with] structuring and scaling your company."