Apr 24, 2024 - News

SF hosts immersive art experience to honor enclave

Photo of people mingling and chatting with each other in an outdoor space

Landing at Leidesdorff in San Francisco. Image: Courtesy of Downtown SF Partnership

A new immersive art experience will come to downtown San Francisco for one day this week, and everyone in the city is invited to participate.

Why it matters: The outdoor immersive arts project, titled CREATE!, is part of a larger effort to revitalize the downtown area and will showcase an array of local artists, performers and chefs to honor the history of the famous artist enclave Montgomery Block.

  • The event is organized by Downtown SF Partnership (DSFP) and admission is free.

Context: Montgomery Block once stood where the Transamerica Pyramid is located today and housed many creatives — including Frida Kahlo, Jack London, Robert Louis Stevenson, Dorothea Lange and Diego Rivera — throughout its 100-year lifespan.

  • "We felt like post-COVID is a time to lean into that idea of creativity as a tool for resilience," DSFP spokesperson Melissa Buckminster told Axios.

Driving the news: CREATE! will take place Thursday 4-8pm at Landing at Leidesdorff.

  • Specific exhibits will reflect a period of time — for instance, painting in Studio Frida for the past, abstract art capturing the Bay's landscape for the present and an AI-generated music playlist for the future.
  • Attendees will be invited to not only view art but also participate in its process through activities like screen-printing, personalized poetry and songwriting.

What they're saying: CREATE! is part of a citywide push to "reshape and reimagine" how downtown is used, Buckminster noted.


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