May 13, 2025 - News
Lactose-free milk gains traction in Florida
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The rising star of the dairy aisle: lactose-free milk, which is now more popular than plant-based alternatives.
Why it matters: Health-conscious consumers — many of them lactose intolerant — are redefining what "healthy milk" means and moving away from almond and oat drinks.
- In Miami, sales of lactose-free milk jumped from about $63 million in 2021 to nearly $87 million last year, per NielsenIQ data shared with Axios.
Catch up quick: Soy milk led the alt-milk charge in the '90s, followed by almond (still the category leader despite a recent dip) and oat.