Pitbull Stadium: Miami rapper buys naming rights to football arena

• "I can't even recall the last time I saw so many cameras at FIU," university President Kenneth A. Jessell said at a Tuesday press conference announcing the deal.

Details: Pitbull, whose real name is Armando Christian Pérez, will pay the school $1.2 million per year for five years, with the option for a five-year extension, ESPN first reported.

• As part of the partnership, Pitbull will create an "FIU anthem" to be performed at all athletic events, market the school on social media and assist with athletic fundraising, according to university documents.
• In return, Pitbull will receive permission to use the stadium 10 times a year with base rental fees waived. His vodka brand, Voli 305, will be the preferred brand sold at the stadium.
• Pitbull — known as Mr. 305 and Mr. Worldwide — will also get a new title: "Official Entrepreneur of FIU Athletics."

What they're saying: Pitbull said on Tuesday that other universities will want to copy FIU now, but he isn't doing it for the advertising.

• For him, this move is about supporting his Miami community, empowering students and inspiring young people to strive for their dreams.

• "This isn't about putting a name on a stadium, it's deeper than that."

The intrigue: Will big plays on the football field trigger a loudspeaker to play Pitbull catchphrases, like "dale" or "fireball?"

• Pitbull said on Tuesday that the students should decide how the Panthers football team celebrates first downs, sacks and touchdowns.
• In the meantime, there's already Pitbull-FIU merchandise in the works, athletic director Scott Carr said at the presser.

Bottom line: In a show of unity, Carr ended his remarks by merging the FIU and Pitbull slogans: "Paws up. Dale."