Howard Stern hits South Beach for opening of new SiriusXM studios

• Events include in-studio performances from The Jonas Brothers, Bailey Zimmerman and Carlos Vives, and interviews with artists like Becky G and Pitbull.

Why it matters: Miami Beach emerged as a thriving business hub during the pandemic, with several executives moving their headquarters or residences here.

• With the pandemic shocking the tourism industry, local leaders have sought to diversify the city's economy by luring businesses to relocate through financial incentives and more office projects.
• SiriusXM's South Beach studios are located at the newly opened Starwood Capital headquarters.

Details: Miami Beach joins New York, Los Angeles, Nashville and Washington, D.C., as the only other cities with a SiriusXM radio complex.

• Four shows will broadcast exclusively from South Beach and the studio will also host various events and performances.