Sep 15, 2022 - News

NFT of Celia Cruz's iconic wig up for sale

Deirdra Funcheon

Celia Cruz wears a blonde bob wig and an orange dress. — The late salsa icon Celia Cruz. Photo courtesy of The Celia Cruz Legacy Project

The Boca Raton-based company formerly known as Hair Club for Men — now just HairClub — is commissioning a replica of one of Celia Cruz's iconic wigs, creating an NFT of it, and auctioning it off.

What's happening: Archetype-IO, a Miami-based Web3 interactive tech company, has been working with Cruz's estate to create an NFT collection honoring the Queen of Salsa's legacy and extravagant style with never-before-seen footage and memorabilia.

As part of the project commissioned by HairClub, Archetype-IO will conduct a 3D scan of a replica of the bright orange wig Cruz wore in the music video for her global hit "La Negra Tiene Tumbao."
From the scan, they'll create a digital image for the NFT.

Details: HairClub will auction off the replica and NFT in New York the week of Oct. 21, Cruz's birthday.

The starting bid is $2,500.
HairClub is also donating $40,000 to the Celia Cruz Foundation for kids' music and arts programs, including the Celia Cruz School of Music in the Bronx.

Add Axios on Google

NFT of Celia Cruz's iconic wig up for sale

More Miami stories