Empower your employees to save for higher education

As wellness programs expand, employers are turning to solutions like 529 education savings plans to help employees manage financial stress.

Why it's important: Education costs are rising fast — and employees want long-term benefits that help them plan ahead for their children's futures.

The solution: CollegeInvest's employer program offers 529 savings plans that address multigenerational workforce needs, appealing to both new parents planning ahead and seasoned employees preparing older children for their next chapter.

• The background: A 529 savings plan is an educational savings account where your money can grow tax-free, as long as it's used for specific, education-related expenses, like tuition or room and board.

Take note: CollegeInvest offers Colorado's official 529 savings plan, and it's the only one with state tax deductions for Colorado taxpayers — a visible, tangible benefit that shows you understand your local workforce.

How it's done:

• Employee-led: Workers set up accounts at their convenience with no enrollment windows or fees.
• Zero paperwork: This benefit is completely hands-off for employers — no HR administration required.
• Nationwide reach: Savings can be used at colleges, trade schools and apprenticeship programs nationwide.
• Seamless integration: CollegeInvest will participate in your benefit or wellness fairs, ensuring maximum employee awareness.

The impact: Implementing a 529 plan as a voluntary benefit is a straightforward way to support employee well-being by easing financial stress and helping families plan for the future.

What's in it for employees:

• Flexibility to use savings for tuition, educational software, laptops and more.
• Access to use funds across eligible schools nationwide, including trade schools, community colleges and apprenticeship programs.

Even better: CollegeInvest handles employee education so you don't have to — their Lunch & Learn sessions teach employees the basics over a complimentary lunch, and every attendee gets a $50 account credit.

In just one hour, they'll learn…

• Current college cost realities.
• Why saving early beats borrowing later.
• How 529 tax benefits work.
• Simple account setup and direct deposit options.

Plus, plus, plus: Employees enrolling before year-end receive even more through the First Step Program, in which parents new to the program receive $118 plus matching contributions up to $2,500.

CollegeInvest's 529 plan integrates seamlessly into your existing benefits package while requiring zero ongoing effort from your team.

The result: It's a win-win that supports financial wellness and demonstrates your commitment to employees' long-term success.

Schedule a complimentary Lunch & Learn session for your team.