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2027 National Western Stock Show tickets go on sale

Esteban L. Hernandez

A cowboy wearing a protective vest and helmet rides a bucking bull in a dim arena under bright overhead lights, raising one hand as banners line the arena and a cheering crowd watches. — Bull riding at the 2026 National Western Stock Show in Denver. Photo: Timothy Hurst/MediaNews Group/The Denver Post via Getty Images

It's time to dust off those cowboy boots: The Stock Show's a-coming.

Why it matters: After record-shattering attendance this year, organizers are encouraging people to snatch up tickets sooner than later.

State of play: Tickets go on sale Thursday for the 2027 National Western Stock Show, an annual extravaganza harkening back to Denver's cowtown past.

The stock show will feature 45 ticketed events, including rodeos, livestock and horse shows, plus other family-friendly programming.

Context: The grand event opened its new headquarters in the National Western Campus in northeast Denver last year. The new digs include the Legacy, a four-story building boasting a Western-style saloon and art gallery.

If you go: The stock show runs Jan. 9-Jan. 24.

Admission starts at $24 for adults. A season pass for all 16 days starts at $85.

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2027 National Western Stock Show tickets go on sale

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