6 hours ago - News

Denver sees record tourist spending

Esteban L. Hernandez

Crowd at an outdoor event with many people wearing sunglasses and hats; a smiling woman in a bright green hat and white sunglasses in the foreground. Trees and a domed building blur in the distance. — Festivalgoers at Denver's Outside Festival at Civic Center Park in May 2025. Photo: Mark Makela/Getty Images

A record 37.6 million domestic visitors traveled to the Mile High City last year, giving the city a modest tourism bump — and a major spending surge.

Why it matters: Those visitors pumped a record $10.5 billion into the local economy, per a Thursday release from Visit Denver, the city's tourism sales and marketing agency.

Context: The overall growth matched national averages, Visit Denver president and CEO Richard Scharf said in a statement.

The figures included 20.1 million overnight visitors, who generated $8.7 billion in spending.
The tourism industry also supported 73,200 jobs in the metro area and generated millions in state and local taxes.

Between the lines: Los Angeles, New York, Dallas-Fort Worth, Chicago and Houston were the top out-of-state sources of overnight visitors to Denver last year.

Denver is a year-round destination, though visitation was slightly higher during the summer months, according to Visit Denver data compiled by market research firm Longwoods International.

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Denver sees record tourist spending

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