Colorado's hot home paint color
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Rumors, described as "a luxurious ruby red that adds warmth and rich allure, has been Colorado's top-selling Behr paint this year — but it could soon be on its way out.
Why it matters: Paint remains one of the most affordable ways to refresh your home.
The big picture: 2026 will be awash in sunbaked hues, pastels and deep, grounding colors, according to big paint companies.
Driving the news: Paint giants Behr, Valspar and Sherwin-Williams recently announced their picks for the next big colors in home design.
- Behr chose Hidden Gem, a "smoky jade," as its 2026 color of the year.
- Valspar tapped "naturally restorative and serene" Warm Eucalyptus.
Between the lines: Top-sellers don't always match predicted trends, though Behr's pick for 2025 — Rumors — was its top-selling color in Colorado and 12 other states, excluding neutrals, according to data shared with Axios.
What we're hearing: Lately, shoppers are reaching for all things retro — including warm, nature-inspired paints that are reminiscent of the '70s.
- Neutrals are still on trend.