Oakley opens first "immersive" retail store in Denver's RiNo district
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Inside Oakley's latest location in Denver's River North Arts District. Photo: Courtesy of Oakley
Oakley's newest retail location debuts Wednesday in Denver's River North Arts District, promising a "first-of-its-kind" experience.
Why it matters: The sports brand is leaning into "cutting-edge technology" that, unlike in any other store, allows visitors to "fully immerse themselves into the Oakley universe."
The big picture: The high-tech, bunker-style space boasts one of the largest selections of Oakley apparel and accessories in the country, as well as exclusive, limited-edition drops.
- It also doubles as a brand museum, showcasing 50 years of product innovation and athlete partnerships.
Zoom in: Highlights include a Customization Zone for building your own shades, a Prizm Wall to demo lens technology, a Museum Wall of retro gear, a Catalyst Wall with new drops, plus a rooftop lounge and a digital Smart Shopper tool.
What they're saying: "It's about moving beyond product to create meaningful experiences that leave our visitors feeling inspired, connected, and part of something bigger," Luigi Ocone, Oakley's senior vice president and general manager, said in a statement.
If you go: 2660 Walnut St., Unit 3. Open daily, 10am-6pm