Denver Broncos to donate 15,000 high school helmets

• The Broncos partnered with the brand Riddell and the Colorado High School Activities Association for the program.

By the numbers: The new helmets will cost roughly $12 million, per Sports Business Journal.

• The helmets are equipped with impact sensing and reporting technology and can be fitted for each individual player.

Between the lines: It marks the largest-ever philanthropic investment by the Denver Broncos Foundation, the team's charitable organization.

Context: The program, dubbed ALL IN. ALL COVERED, was conceived during a Denver Broncos Foundation board meeting last year, per a release from the team.

• Broncos leadership, including team co-owner and CEO Greg Penner, wanted to help reduce barriers for students to participate in football while ensuring safety.

The intrigue: Riddell will provide custom fittings for students.

• The Broncos' foundation will pay for a four-year subscription to InSite Analytics and a Riddell Sideline Device to help monitor and analyze a team's performance.

What's next: Schools will start receiving the new gear in May.