Low-potency pot sees high demand in Colorado

The latest: Local dispensaries like Terrapin Care Station report a growing interest in weaker weed, per 9News.

• That's especially true for older customers who want to mellow out without feeling out of control.

What they're saying: "People are looking for more functionality. Truthfully, throughout the day, [they're] not looking for that completely blitzed-out feeling where they can't get things done," Adam Shepler, Terrapin's area manager, told the news station.

• Demand has shifted toward products containing less than half of Colorado's 10-milligram edible recommendation, Shepler added.

Yes, but: Despite the budding trend, the latest data shows industry-wide sales remain in a slump.

By the numbers: After reaching record sales of $2.2 billion in 2021, Colorado's cannabis revenue has tumbled, hitting just over $1.5 billion in 2023, Westword reports from figures provided by Colorado's Department of Revenue.

• This year, dispensaries are on track to bring in even less — around $1.3 billion.

What we're watching: Whether the industry finds a new high in 2025 or continues to burn out.