Kendall Jenner pours signature spirit in Boulder

Supermodel Kendall Jenner appeared at Rio Grande Mexican Restaurant in Boulder yesterday to serve cocktails made with her signature spirit, 818 Tequila.

The big picture: Sporting a new blonde look, the celebrity is visiting college campuses nationwide to promote her tequila — part of a growing trend of celebrities launching liquor lines.

• Jenner's sister, Kylie Jenner, launched her own vodka soda drink earlier this year, dubbed Sprinter.

Between the lines: Kendall Jenner's tequila comes in three primary varieties, including blanco, reposado and añejo, plus a fourth "reserve" style using añejo tequila aged up to eight years.