Colorado may create a Chicano-themed license plate
Add Axios as your preferred source to
see more of our stories on Google.

Image: Courtesy of Tim Hernández
Chicano culture is taking the driver's seat at the statehouse, as two Democratic lawmakers push a bill that would create a colorful orange and brown license plate to support Colorado's robust Latino community.
Why it matters: Among the state's hundreds of specialty plates, honoring everything from greyhound dog lovers to Pueblo chile peppers, this would be the first for Chicanos.
- More than 1.3 million Latinos call Colorado home, about 23% of the population, according to U.S. Census Bureau data.
What they're saying: This effort "is something that's long overdue for us," bill sponsor Rep. Tim Hernández said in a statement.
- A similar bill was introduced in 2016 and failed under a Republican-controlled Senate Finance Committee.
How it works: A driver would be eligible for the plate after they submit a certificate to the state's revenue department that proves they've donated to a state-approved nonprofit serving the Latino community.
- Sales would fund Chicano youth leadership and violence prevention programs, as well as programs promoting Chicano studies and higher education.
Follow the money: On top of standard vehicle fees, drivers would pay a pair of one-time fees of $25.
- One would go toward a tax fund for highways; the other to licensing services.
Fun fact: The plate is designed by 23-year-old Larsa Medina of Alamosa, who was selected from among 20 Colorado artists, Westword reports.
What's next: The bill will have its first hearing on Thursday.
