Jan 27, 2023 - News

Half of Denver's 10 bestselling vehicles are pickup trucks

Data: S&P Global Mobility; Chart: Alayna Alvarez/Axios
Data: S&P Global Mobility; Chart: Alayna Alvarez/Axios

Pickup trucks are getting bigger and heavier, and their popularity is soaring in the Centennial State.

Driving the news: Half of Denver's 10 bestselling vehicles are pickup trucks, according to vehicle registration data collected from January through November 2022 by S&P Global Mobility.

  • Statewide, the "light truck" market β€” which includes pickups, SUVs and vans β€” held a nearly 87% share of vehicles registered in the fourth quarter of 2022, according to the latest figures from the Colorado Automobile Dealers Association.

Yes, but: Registrations for light trucks were down 12.7% during the fourth quarter of '22 compared to the year before with 193,248 sold in 2021 and with 168,748 last year.

The big picture: As trucks transitioned from gravel-bearing workhorses to family cruisers in the past 40 years, their size and weight have ballooned, according to a new Axios Visuals special project.

  • Cabs expanded, beds shrank and full-size trucks picked up a heftier share of the market.
Graphic: Will Chase/Axios

Why it matters: Pedestrian and road safety advocates say today's massive trucks are a hazard, given their size, weight and driver blind spots.

Of note: Of the 26 cities where Axios obtained data, Denver and Seattle were the only two markets in which two Subaru models landed among the 10 bestselling vehicles.

What's next: Electric vehicles. Colorado's electric and hybrid vehicle markets saw major growth in the fourth quarter last year.

  • The market share for battery electric vehicles, for example, skyrocketed 48% year-over-year, per the Colorado Automobile Dealers Association.

Go deeper: Pickup trucks are changing

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