Oct 14, 2022 - News

What Colorado residents actually want from local news

Share of Coloradans who say they are <span style="display: inline-block;border-bottom:2px solid #000;width:3ch;"></span> in local news organizations
Data: Colorado Media Project; Chart: Jacque Schrag/Axios

The vast majority of Colorado residents consume news on their mobile phones — and they want it to be free.

  • That's the takeaway from a recent survey of local media consumption habits conducted by Denver-based Corona Insights on behalf of the Colorado Media Project.

What they found: The coverage consumers want most is information about emergencies and public affairs, as well as stories that hold leaders to account, said survey director Jim Pripusich

The intrigue: Defying national trends that show declining trust in the media, the survey found 71% trust Colorado media organizations to report the news "fully, accurately and fairly."

Yes, but: The portion of people who say they are not very or not at all confident in local news doubled from 16% in 2019 to 32% this year.

💭 Our thought bubble: The survey shows Axios is uniquely positioned to meet news consumers' needs.

  • We put readers first and trust is a core tenet of our mission.
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