What Colorado residents actually want from local news
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The vast majority of Colorado residents consume news on their mobile phones — and they want it to be free.
- That's the takeaway from a recent survey of local media consumption habits conducted by Denver-based Corona Insights on behalf of the Colorado Media Project.
What they found: The coverage consumers want most is information about emergencies and public affairs, as well as stories that hold leaders to account, said survey director Jim Pripusich
The intrigue: Defying national trends that show declining trust in the media, the survey found 71% trust Colorado media organizations to report the news "fully, accurately and fairly."
Yes, but: The portion of people who say they are not very or not at all confident in local news doubled from 16% in 2019 to 32% this year.
💭 Our thought bubble: The survey shows Axios is uniquely positioned to meet news consumers' needs.
- We put readers first and trust is a core tenet of our mission.
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