Colorado looks to add $2 million in film incentives despite questions

• State Rep. Leslie Herod (D-Denver) tells Axios Denver that the goal is to modernize the program and figure out ways to better compete with other states that offer more lucrative deals.

Flashback: In 2017, a legislative audit found the state's Office of Film, Television and Media paid at least $129,000 in incentives to nine projects that didn't qualify and issued another $1.8 million without proper documentation.

• The office defended its work, saying the incentives flowed mostly to rural communities.

Yes, but: The reevaluation of incentives is not limiting the money flowing to film incentives.

• The new measure would set aside $2 million for incentives and allow the economic development office director to exceed the current incentive limit at his discretion.
• In last year's budget, Colorado earmarked $6 million for performance-based filming incentives — an unprecedented amount — as part of its pandemic relief package after providing no money in the 2020-21 fiscal year.

The big picture: The additional millions in funding drew more interest from production companies, but the state's incentives remain far less competitive than others, particularly in neighboring New Mexico.

• The critics consider the escalating incentives across the country an arms race that subsidizes huge, profitable corporations, but the state's film office claims an average 35-to-1 return on investment.

How it works: Colorado allows companies that film in the state to receive up to a 20% tax rebate if they spend a certain amount on qualified expenses, such as wages and set construction.

• By comparison, New Mexico offers tax rebates up to 35% on expenditures in the state.