Feb 2, 2022 - News

Denver diners remain wary of restaurants, new data shows

Data: OpenTable; Chart: Jacque Schrag/Axios
Data: OpenTable; Chart: Jacque Schrag/Axios

Denver's restaurant-goers appear to have stagnated since last spring, as back-to-back COVID-19 variants took their toll on the city, new OpenTable data shows.

Of note: The figures exclude reservations booked through other services, individual restaurants and walk-ins, but track with Colorado Restaurant Association data showing 68% of local restaurants surveyed in January said their sales volume remains lower than in 2019.

Why it matters: Restaurants are one of the truest litmus tests we have when it comes to declaring a return to normal in this perpetual pandemic.

The intrigue: With the Denver metro dropping its mask and vaccine mandates, restaurateurs β€” and other businesses β€” are left wondering whether loosened regulations will change consumer behavior.

  • If the Open Table data is any indication, the policy changes won't completely reset diners' comfort.

What they're saying: "We hope to see that picture change as mask mandates expire and consumers regain some confidence in indoor dining, but the damage has already been done to what should have been a sales-driven holiday season," restaurant association spokesperson Denise Mickelsen tells Axios.

Many restaurant owners "appreciated" having local governments reaffirm their businesses' mask mandates, Mickelsen says.

  • But now, they will no longer have to bear the cost of providing masks to diners and staff.

The big picture: Economists estimate that the local restaurant industry won't be back to pre-pandemic levels in employment, sales or diner behavior for another two to four years β€” at least, Mickelsen says.

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