The Sofa Stud is Colorado's quirkiest new invention

How it works: The party-hearty product, which runs online for $11.95, comes equipped with a fin that wedges between your couch cushions and keeps your drink in place.

• The couple has invested around $20,000 in the business and sold 1,500 units, BusinessDen reports.

Of note: The Levinsons’ creation holds 12-ounce bottles and cans, but they recently launched a Kickstarter campaign to help fund a new model with a slit for mug handles.

• As of Tuesday afternoon, the campaign had 72 backers and raised $4,644 toward its goal of $10,500.

What to watch: The couple, who are avid "Shark Tank" viewers, have applied to pitch their business on the primetime ABC show.

This story first appeared in the Axios Denver newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

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