Feb 25, 2021 - News
Denver wellness facility to offer beer baths, infrared saunas
Picture of two people in a bath tub filled with water that smells similar to beer
The Beer Spa’s tubs bubble with the aroma of hops and barley. Photo courtesy of Beer Spa by Snug

For every beer-lover who has facetiously proclaimed a desire to bathe in it: You can Visit the new Beer Spa by Snug, a first-of-its kind wellness facility when it opens Friday in Denver.

How it works: A 30-minute beer hydrotherapy session in a private room includes a small bag with a blend of hops, malted barley and other herbs to hydrate and soften your skin.

  • The room smells faintly like malt and hops, and the jets around the edge of the barrel-like tub froth like bubbles inside a glass.
  • The spa's other amenities include 10 taps with beer, cider and wine; private infrared saunas; and massage chairs.

What they're saying: "We are not here to create a gimmicky thing," said Damien Zouaoui, who co-owns Beer Spa with his wife, Jessica French. "We really want to impact your state of mind and wellness."

Beer pick: If you go, Ratio Beerworks is pouring. Try the malty "Copper & Stars" dunkelweizen to pair with the beer bath aromas.

The bottom line: Don't bathe in beer. It's sticky — and a waste of good beer.

This story first appeared in the Axios Denver newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

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