For every beer-lover who has facetiously proclaimed a desire to bathe in it: You can Visit the new Beer Spa by Snug, a first-of-its kind wellness facility when it opens Friday in Denver.
How it works: A 30-minute beer hydrotherapy session in a private room includes a small bag with a blend of hops, malted barley and other herbs to hydrate and soften your skin.
- The room smells faintly like malt and hops, and the jets around the edge of the barrel-like tub froth like bubbles inside a glass.
- The spa's other amenities include 10 taps with beer, cider and wine; private infrared saunas; and massage chairs.
What they're saying: "We are not here to create a gimmicky thing," said Damien Zouaoui, who co-owns Beer Spa with his wife, Jessica French. "We really want to impact your state of mind and wellness."
Beer pick: If you go, Ratio Beerworks is pouring. Try the malty "Copper & Stars" dunkelweizen to pair with the beer bath aromas.
The bottom line: Don't bathe in beer. It's sticky — and a waste of good beer.
This story first appeared in the Axios Denver newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.
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