Spider-Man fever hits Northeast Ohio for "Brand New Day"

• Euclid-based Atlas Cinemas, which has a handful of locations throughout Northeast Ohio, has special concession merchandise in case you've ever wanted to sip soda from a Spidey web cartridge.

Area drive-ins like Elm Road in Warren and Magic City in Barberton are also heavily promoting the film, expected to be the summer's biggest box-office hit.

• The Guardians are giving away a Spider-Man bobblehead to a limited number of fans during Wednesday's game against the New York Mets.

The big picture: Peter Parker has some history in Cleveland. Parts of 2007's "Spider-Man 3" were filmed downtown.

• "Brand New Day" sets up the Marvel Cinematic Universe's "Avengers: Doomsday," which arrives in December and is directed by Cleveland natives Anthony and Joe Russo.