Oct 23, 2025 - Things to Do

Would you go bald for Emma Stone? "Bugonia" offers free shaves at screening

"Bugonia," the new film starring Emma Stone, has a unique marketing campaign that's coming to Cleveland.

The intrigue: Focus Features is previewing the film at special "bald screenings" around the U.S.

Those attending can receive a free head-shaving on the spot in exchange for two tickets, along with a popcorn and soda voucher.
The first five guests to have their heads shaved get a yearlong free movie pass to Phoenix Theatres.

Zoom in: One such screening takes place Oct. 28 at Phoenix Theatres Great Northern Mall.

A stylist from the JCPenney salon inside the mall will be on hand for anyone brave enough to be shaved.

State of play: The promotion coincides with the film's plot.

Stone plays the CEO of a major company who is kidnapped by conspiracy theorists who believe she is an alien and shave her head.

If you go: The shaving starts at 6pm. The screening of "Bugonia" begins at 7pm.

You can reserve tickets and sign up for the challenge by emailing [email protected].

What's next: The wider "Bugonia" release is next Friday, Oct. 31.

📧 Email [email protected] and tells us: Is there a movie you'd shave your head to see?

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