"The Choice is CLEar," says airport that also hosts CLEAR

What they're saying: It "drives home that CLE is the clear choice for business and leisure travelers with 126 daily departures to 40 nonstop destinations," said Megan O'Connell, Hopkins' new assistant director of marketing, in a press release.

Zoom in: Video ads in the series invite travelers to "Skedaddle to Seattle," "Take off to Toronto" and "Depart for Dublin."

💭 Sam's thought bubble: Two quick notes, as I rewatch the "We Here for You" interlude from "Succession."

1. The eternal "CLE" wordplay admittedly makes more sense for Hopkins than it does for the city of Cleveland — CLE being the airport's IATA airport code.

• But Hopkins just announced a terminal transformation project they're calling "CLEvolution." Enough already!

2. Not that anyone would be legitimately confused by this, but Hopkins is also home to CLEAR, the private company that uses biometric data as a kind of TSA fast pass.

• For $189 per year, travelers can dash through airport security via dedicated lanes.

🤔 What we're asking (rhetorically): Is Hopkins trying to subliminally sell us a private service while celebrating airport convenience?

• Is the choice CLEar, in other words? Or is it CLEAR?