Jun 26, 2025 - Sports
Cleveland Charge unveil new logo
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The Cleveland Charge, the Cavaliers' NBA G League affiliate, has unveiled new branding that coincides with its new home venue.
The intrigue: The logo is a more sophisticated design meant to match the historical nature of Public Auditorium, the venue the Charge moved into last December.
- The team's new color scheme moves away from the previous wine and gold to match the Cavaliers' current, more subtle look.
What they're saying: "Our goal was to evolve our brand in a way that bridges the excitement of the future with the history of our past," Charge chief marketing officer Ben Adams, said, in a statement.
- "This new look embodies our purpose and pride — not only as the Cavaliers' developmental team, but as a franchise with its own distinct spirit and legacy."
What's next: New uniforms and a revamped court design will be unveiled before the start of the next G League season.