Rocket Mortgage FieldHouse is rebranding as Rocket Arena

The big picture: Dan Gilbert owns both the Cavaliers and the collection of mortgage, real estate and personal finance companies of which Rocket (founded in 1985) is a core brand.

Catch up quick: The facility opened as Gund Arena in 1994, a major piece of downtown's new Gateway District.

• It rebranded as Quicken Loans Arena in 2005 after Gilbert acquired the Cavs and secured naming rights.
• After the infamous Q Deal — the lavish renovation and lease extension brokered in 2017 — it rebranded as Rocket Mortgage FieldHouse.

Driving the news: The latest brand "restage," per a Cavs press release, arrives in conjunction with the facility's 30th anniversary.

Zoom out: The arena is home to the NBA's Cavaliers, the AHL's Monsters and has hosted more than 5,000 concerts and special events, including two NBA All-Star Games, the 2024 NCAA Women's Final Four and Rock & Roll Hall of Fame induction ceremonies.

💭 Our thought bubble: The name change certainly makes writing about the facility easier.

• Rocket Mortgage FieldHouse was both a mouthful and a nightmare to stylize — "FieldHouse" is one word but with a capital H.

What's next: Rocket Arena will promote the name change with "unique in-game activations" at upcoming Cavaliers and Monsters games.