SKIMS opens at SouthPark Mall

SKIMS, the popular apparel brand co-founded by Kim Kardashian, quietly opened Friday at SouthPark Mall, representatives confirmed to Axios.

Why it matters: SKIMS is the latest major retailer to choose SouthPark for its first North Carolina location, following Zara's highly anticipated opening late last year.

What to expect: The brand's signature shapewear alongside underwear, bras, loungewear, basics, swimwear and other everyday essentials. SKIMS is also known for its inclusive sizing (xxs-4x) and an earthy color palette.

If you go: The store is across from Sephora at 4400 Sharon Road.

• It's open Monday-Thursday from 10am-8pm, Friday and Saturday from 10am-9pm, and Sunday from noon-6pm.