What to expect: More than 50 vendors from across North Carolina will serve Cheerwine-inspired dishes, including Cheerwine ice cream, glazed doughnuts, smoked ribs, tacos and more.
There will also be a beer garden with nine local breweries, live music, a Cheerwine history exhibit at the Rowan Museum and family-friendly activities including climbing attractions, games, and arts and crafts.
If you go: The festival is free to attend from 10am-7pm along Main Street.
A free shuttle service will transport people from Catawba College and Rowan-Cabarrus Community College between 9:45am and 8pm.