Former WBTV anchor Molly Grantham is launching a new "Bet On Yourself" community app
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Use code "AXIOSBET" to get a 10% membership discount. Photo: Courtesy of The Wave
Former WBTV anchor Molly Grantham continues to "bet on herself." This week, she's launching a new app that encourages people to do the same.
Why it matters: The Wave is a membership-based app and online community centered on professional growth, networking and storytelling.
- Grantham describes it as a "find your people" space, where there's less social media noise and more intentional connection.
Driving the news: Grantham announced The Wave's debut at her annual "Bet on Yourself" Summit, an event that has sold out three years in a row.
- The estimated 450 attendees got a preview of the app. More than 300 people joined The Wave within the first 24 hours, according to Grantham.
How it works: The app is designed to help users connect, grow and invest in themselves professionally. Think LinkedIn meets a moderated group chat, with a focus on motivation and candid conversations.
- It's geared toward professional women, but open to everyone, with a business hub to find and hire vetted professionals and a forum called "The Current" to crowdsource advice.
- Membership costs $24 a month, with no contracts, and includes discounts at local businesses.
Zoom in: Users can also post and scroll through original content. "I'm so sick of scrolling … all the negativity," Grantham said. "These are positive, real-life stories."
- Monthly "swells" feature longer, lightly edited conversations between Grantham and high-profile guests.
- Weekly "ripples" highlight short, real-life stories from members.
- Users can submit their own stories, which are curated and moderated.
The big picture: The phrase "bet on yourself" comes from her late father and has become a personal mantra for Grantham after leaving a 20-year career at WBTV.
- The summits, and now the app, are an extension of that message: encouraging others, but especially women, to bet on themselves, whether it's asking for a promotion, or speaking up, or sharing a personal victory.