JAIDE is a new lifestyle brand and store for women opening this summer in Plaza Midwood.
Why it matters: JAIDE blends fashion, culture, and community, creating intentional spaces for women to shop, gather and be heard, James Whitner, founder of The Whitaker Group, said in a press release.
Between the lines: The Whitaker Group also owns Social Status, a popular streetwear shop with nine locations across the U.S., including in Plaza Midwood. They also own APB Skatepark in west Charlotte.
What to expect: The shop will have brands like Ganni, Fear of God, and Casablanca.
Upstairs, it'll have a restaurant, bar/lounge.
The restaurant will serve light bites. Photo: Courtesy of the Whitaker Group