Mar 14, 2024 - News

🛍 1 goodbye to go

Clothing store

Photo: Katie Peralta Soloff/Axios

Outdoor Voices, the popular athleisure brand that opened about a year and a half ago in South End, is closing its stores nationwide and moving entirely online.

Why it matters: Outdoor Voices took a big bet with prime locations in many of the country's fastest-growing cities, but the storefronts were short-lived.

Driving the news: Stores will close by Sunday, several employees told Axios. Until then, several, including Charlotte's, are having a 50% off sale.

📍 Find OV on the ground floor of the Lowe's tower at 100 W. Worthington Ave., next to Allbirds.

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