Outdoor Voices to close in Charlotte
Add Axios as your preferred source to
see more of our stories on Google.
Photo: Katie Peralta Soloff/Axios
Outdoor Voices, the popular athleisure brand that opened about a year and a half ago in South End, is closing its stores nationwide and moving online.
Why it matters: Outdoor Voices took a big bet with prime locations in many of the country's fastest-growing cities, but the storefronts were short-lived, Axios' Nicole Cobler reports from Austin, where the brand is headquartered.
Driving the news: Stores will close by Sunday, several employees told Axios. Until then, several locations, including Charlotte's, are having a 50% off sale.
What they're saying: One Austin employee who worked on the company's marketing team said they and other employees were suddenly laid off in brief meetings Tuesday.
- An internal message obtained by Axios told retail employees that "Outdoor Voices is embarking on a new chapter as we transition to an exclusively online business."
Find OV on the ground floor of the Lowe's tower at 100 W Worthington Ave., next to Allbirds.
Editor's note: This story was updated with details about the internal memo.