Mar 13, 2024 - Business

Outdoor Voices to close in Charlotte

Outdoor Voices in Charlotte

Photo: Katie Peralta Soloff/Axios

Outdoor Voices, the popular athleisure brand that opened about a year and a half ago in South End, is closing its stores nationwide and moving online.

Why it matters: Outdoor Voices took a big bet with prime locations in many of the country's fastest-growing cities, but the storefronts were short-lived, Axios' Nicole Cobler reports from Austin, where the brand is headquartered.

Driving the news: Stores will close by Sunday, several employees told Axios. Until then, several locations, including Charlotte's, are having a 50% off sale.

What they're saying: One Austin employee who worked on the company's marketing team said they and other employees were suddenly laid off in brief meetings Tuesday.

  • An internal message obtained by Axios told retail employees that "Outdoor Voices is embarking on a new chapter as we transition to an exclusively online business."

Find OV on the ground floor of the Lowe's tower at 100 W Worthington Ave., next to Allbirds.

Outdoor Voices in Charlotte North carolina
Photo: Katie Peralta Soloff/Axios

Editor's note: This story was updated with details about the internal memo.

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