Scoop: Maggie Rogers and DaBaby will perform at Charlotte’s inaugural Lovin’ Life Music Festival

• Other performers that event organizers will announce Thursday morning include The Struts and David Kushner.

Why it matters: These artists add to a growing list of big-name performers at the Lovin’ Life Music Festival, which takes place in Uptown May 3-5, 2024.

• This three-day festival is intended to help raise Charlotte’s relevance as a music destination.

The big picture: The Lovin’ Life Festival will feature a star-studded lineup of headliners, including Post Malone, Stevie Nicks and Noah Kahan, event organizers announced last month.

• The festival will feature more than 40 artists — both local and national — across three stages in First Ward.
• Other artists include Mt. Joy, Young the Giant, Dominic Fike and Jessie Murph.

By the numbers: Organizers have said they anticipate 90,000 attendees over three days. The festival could have an economic impact of more than $30 million.

Between the lines: Rogers is a Grammy-nominated singer-songwriting sensation who’s performed in Charlotte several times over the years.

• DaBaby, a Charlotte native and Vance High School graduate, is a Grammy-nominated rapper who routinely returns to his hometown. He’s also been at the center of several controversies.
• Dashboard Confessional, a punk rock group, is known for popular jams like “Vindicated.”

Of note: Find tickets for the festival here.

Zoom out: City leaders and industry insiders have been working for years to make Charlotte a place that supports its homegrown talent, a place that attracts major performances, and a place to which music fans flock.

[Go deeper: Charlotte wants to become a music city]

What they’re saying: “Early ticket sales … prove there is pent-up demand in Charlotte for an all-genre music fest, which we plan to make an annual event,” said Bob Durkin, co-founder and partner of Charlotte-based Southern Entertainment.