Jan 18, 2024 - Music

Scoop: Maggie Rogers and DaBaby will perform at Charlotte’s inaugural Lovin’ Life Music Festival

AUSTIN, TEXAS - OCTOBER 13: Maggie Rogers performs onstage during weekend two, day one of Austin City Limits Music Festival at Zilker Park on October 13, 2023 in Austin, Texas. (Photo by Rick Kern/WireImage)

Maggie Rogers, Dashboard Confessional and DaBaby are among the latest wave of performers to join the lineup for the inaugural Lovin’ Life Music Festival in Charlotte this spring.

  • Other performers that event organizers will announce Thursday morning include The Struts and David Kushner.

Why it matters: These artists add to a growing list of big-name performers at the Lovin’ Life Music Festival, which takes place in Uptown May 3-5, 2024.

  • This three-day festival is intended to help raise Charlotte’s relevance as a music destination.

The big picture: The Lovin’ Life Festival will feature a star-studded lineup of headliners, including Post Malone, Stevie Nicks and Noah Kahan, event organizers announced last month.

  • The festival will feature more than 40 artists — both local and national — across three stages in First Ward.
  • Other artists include Mt. Joy, Young the Giant, Dominic Fike and Jessie Murph.

By the numbers: Organizers have said they anticipate 90,000 attendees over three days. The festival could have an economic impact of more than $30 million.

Between the lines: Rogers is a Grammy-nominated singer-songwriting sensation who’s performed in Charlotte several times over the years.

Of note: Find tickets for the festival here.

Zoom out: City leaders and industry insiders have been working for years to make Charlotte a place that supports its homegrown talent, a place that attracts major performances, and a place to which music fans flock.

[Go deeper: Charlotte wants to become a music city]

What they’re saying: “Early ticket sales … prove there is pent-up demand in Charlotte for an all-genre music fest, which we plan to make an annual event,” said Bob Durkin, co-founder and partner of Charlotte-based Southern Entertainment.


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