Scoop: Maggie Rogers and DaBaby will perform at Charlotte’s inaugural Lovin’ Life Music Festival
Maggie Rogers, Dashboard Confessional and DaBaby are among the latest wave of performers to join the lineup for the inaugural Lovin’ Life Music Festival in Charlotte this spring.
- Other performers that event organizers will announce Thursday morning include The Struts and David Kushner.
Why it matters: These artists add to a growing list of big-name performers at the Lovin’ Life Music Festival, which takes place in Uptown May 3-5, 2024.
- This three-day festival is intended to help raise Charlotte’s relevance as a music destination.
The big picture: The Lovin’ Life Festival will feature a star-studded lineup of headliners, including Post Malone, Stevie Nicks and Noah Kahan, event organizers announced last month.
- The festival will feature more than 40 artists — both local and national — across three stages in First Ward.
- Other artists include Mt. Joy, Young the Giant, Dominic Fike and Jessie Murph.
By the numbers: Organizers have said they anticipate 90,000 attendees over three days. The festival could have an economic impact of more than $30 million.
Between the lines: Rogers is a Grammy-nominated singer-songwriting sensation who’s performed in Charlotte several times over the years.
- DaBaby, a Charlotte native and Vance High School graduate, is a Grammy-nominated rapper who routinely returns to his hometown. He’s also been at the center of several controversies.
- Dashboard Confessional, a punk rock group, is known for popular jams like “Vindicated.”
Of note: Find tickets for the festival here.
Zoom out: City leaders and industry insiders have been working for years to make Charlotte a place that supports its homegrown talent, a place that attracts major performances, and a place to which music fans flock.
[Go deeper: Charlotte wants to become a music city]
What they’re saying: “Early ticket sales … prove there is pent-up demand in Charlotte for an all-genre music fest, which we plan to make an annual event,” said Bob Durkin, co-founder and partner of Charlotte-based Southern Entertainment.
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