Dec 12, 2023 - Music

Scoop: Post Malone among major headliners for inaugural Uptown Charlotte music festival

THE 57TH ANNUAL CMA AWARDS - "The 57th Annual CMA Awards," Country Music's Biggest Night, hosted by Luke Bryan and Peyton Manning, airs LIVE from Nashville WEDNESDAY, NOV. 8 (8:00-11:00 p.m. EST), on ABC. (Frank Micelotta/Disney via Getty Images) POST MALONE

The inaugural Lovin’ Life Music Festival in Charlotte will feature a star-studded lineup of headliners, including Post Malone, Stevie Nicks and Noah Kahan, event organizers are expected to announce Tuesday morning.

Why it matters: These are huge names for the first-time festival, which is meant to help put Charlotte on the map as a music destination.

Details: The three-day festival, happening May 3-5, 2024, will feature more than 40 artists — both local and national — across multiple stages in Uptown.

  • Additional artists and details will be announced in the coming weeks.
  • Early bird tickets go on sale Dec. 14 at 8am at

By the numbers: Organizers anticipate 90,000 attendees over three days. The festival could have an economic impact of more than $30 million.

Zoom out: Music fans and city boosters have been working to make Charlotte more supportive of the music industry. This fall, the Confluence Music Conference brought together artists, producers, managers, business leaders and other industry experts.

  • Its goal: To educate, and to provide attendees with support they might need to advance their careers in music.

[Go deeper: Charlotte wants to become a music city]

What they’re saying: “We’re thrilled to support the ongoing effort to make our hometown of Charlotte a Music City in such a big way,” Bob Durkin, co-founder and partner of Southern Entertainment, said in a statement. Southern Entertainment, which is producing the festival, has put on music events and shows throughout the East Coast.

  • City of Charlotte, Mecklenburg County, Charlotte Regional Visitors Authority, Charlotte Center City Partners and the Hospitality & Tourism Alliance are also partners in the event’s production.
Noah Kahan performs at O2 Forum Kentish Town on Nov. 20 in London. Photo: Burak Cingi/Redferns
Stevie Nicks performs onstage at the 38th Annual Rock & Roll Hall Of Fame Induction Ceremony at Barclays Center on Nov 3 in New York City. Photo: Jeff Kravitz/FilmMagic

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