Apr 10, 2017 - Business

How much are Charlotte marketing, advertising and communications professionals paid? View salaries

marketing-advertising-communication-media-salaries-in-charlotte-nc

marketing-advertising-communication-media-salaries-in-charlotte-nc

It’s Pay Day. Brought to you by OrthoCarolina who reminds you that whether it’s career or health – never settle, keep improving.

The Agenda recently surveyed our smart, good looking daily newsletter subscribers and asked them uncomfortable questions, like – “How much do you get paid?” Below are the survey results from marketing, advertising, media and communications professionals. 

Average Charlotte salary for marketing, advertising, communication and media jobs:

  • Account Executive: $39,000 base salary & $2,250 annual bonus
  • Marketing Coordinator: $43,247 base salary & $1,379 annual bonus
  • Graphic Designer: $44,071 base salary & $1,336 annual bonus
  • Content Marketer $46,200 base salary & $330 annual bonus
  • Copywriter: $47,607 base salary & $1,471 annual bonus
  • Project Manager: $50,500 base salary and no bonus
  • PR Account Manager $50,707 base salary & no bonus
  • Marketing Specialist $51,000 base salary & $1,944 annual bonus
  • Social Media Manager: $51,500 base salary & $1,300 annual bonus
  • Art Director: $51,250 base salary & $800 annual bonus
  • Account Manager: $55,833 base salary & $567 annual bonus
  • Communications Manager: $60,000 base salary & $1,671 annual bonus
  • Digital Marketing Manager: $60,286 base salary & $2,143 annual bonus
  • Senior Editor: $62,143 base salary & no bonus
  • Marketing Manager: $68,791 base salary & $6,591 annual bonus
  • Marketing Director: $83,936 base salary & $13,517 annual bonus
  • Brand Manager: $98,000 base salary & $13,200 annual bonus
  • Managing Directors & Senior Vice Presidents: $165,222 base salary and $14,444 annual bonus

[Note: Looking for a job? Here are 100+ fresh, open jobs recently posted to the Agenda job board]

Marketing, advertising and communications compensation change from 2016 to 2017:

  • Decrease in pay: 1%
  • Same pay: 31%
  • < 5% raise: 36%
  • 5% – 10% raise: 20%
  • 10% – 20% raise: 9%
  • 20%+ raise: 3%

How did Charlotte’s marketing, advertising and communications professionals land their jobs:

  • Referred by friend or family: 23%
  • Online job search site: 22%
  • Professional connection: 18%
  • Company’s website 12%
  • Recruited for the position: 9%
  • Headhunter: 3%
  • Networking event: 2%
  • Other: 11%

Full anonymous salary survey data – sorted by job title:

Account Coordinator — $40,000 base salary
Account Coordinator — $40,000 base salary
Account Coordinator — $31,000 base salary
Account Coordinator — $32,000 base salary & $1,000 annual bonus
Account Coordinator, Partnership Marketing — $50,000 base salary
Account Director — $95,000 base salary
Account Director — $78,000 base salary & $8,000 annual bonus
Account Director, Brand Communications — $100,000 base salary & $10,000 annual bonus
Account Executive — $24,000 base salary & $3,000 annual bonus
Account Executive — $40,500 base salary & $500 annual bonus
Account Executive — $43,000 base salary & $3,000 annual bonus
Account Executive — $51,000 base salary & $2,000 annual bonus
Account Executive — $34,000 base salary & $500 annual bonus
Account Executive — $35,000 base salary & $1,000 annual bonus
Account Executive — $34,000 base salary & $4,000 annual bonus
Account Executive — $37,000 base salary & $3,000 annual bonus
Account Lead — $42,000 base salary & $600 annual bonus
Account Lead — $60,000 base salary & $300 annual bonus
Account Manager — $75,000 base salary & $1,500 annual bonus
Account Manager — $47,000 base salary
Account Manager — $65,000 base salary
Account Manager — $46,000 base salary & $1,000 annual bonus
Account Supervisor — $68,000 base salary
Account Supervisor — $80,000 base salary
Account Supervisor — $75,000 base salary & $750 annual bonus
Account Supervisor — $60,000 base salary
Account Supervisor — $75,000 base salary & $2,000 annual bonus
Account Supervisor — $57,500 base salary & $3,000 annual bonus
Administrative Assistant — $32,000 base salary & $220 annual bonus
Advertising Coordinator — $32,000 base salary & $950 annual bonus
Advertising Coordinator — $40,000 base salary
Advertising Coordinator — $40,000 base salary
Advertising Coordinator – Graphic Design & Copywriting — $47,500 base salary
Advertising Event Manager — $60,000 base salary & $8,000 annual bonus
Advertising Manager — $75,000 base salary & $24,000 annual bonus
Advertising Specialist — $50,000 base salary
Advertising Strategist — $50,000 base salary
Analytics/Database Manager — $47,500 base salary & $2,500 annual bonus
Area sales manager — $68,000 base salary & $10,000 annual bonus
Art Director — $65,000 base salary $200 annual bonus
Art Director — $45,000 base salary &
Art Director — $40,000 base salary & $1,000 annual bonus
Art Director — $55,000 base salary & $2,000 annual bonus
Assistant Account Executive — $38,000 base salary
Assistant Account Executive – PR — $42,000 base salary & $1,000 annual bonus
Assistant Brand Manager — $55,000 base salary
Assistant Brand Manager — $55,000 base salary
Assistant Director of Marketing — $32,720 base salary & $475 annual bonus
Assistant Manager — $42,000 base salary & $3,000 annual bonus
Assistant Managing Editor — $60,000 base salary
Assistant Product Manager — $55,000 base salary
Associate — $58,000 base salary
Associate Channel Marketing Manager — $53,000 base salary
Associate Manager — $70,600 base salary & $11,000 annual bonus
Associate Marketing Analyst — $58,000 base salary
Associate Media Manager — $53,844 base salary & $3,000 annual bonus
Associate Product Marketing Manager — $57,000 base salary & $2,500 annual bonus
Junior Art Director — $48,000 base salary
Brand Manager — $125,000 base salary & $30,000 annual bonus
Broadcasting Producer — $66,000 base salary
Business Coordinator — $27,000 base salary & $3,000 annual bonus
Business Analyst — $60,000 base salary
Business Development — $55,000 base salary & $45,000 annual bonus
Business Development — $46,000 base salary & $1,380 annual bonus
Business Development Associate — $40,000 base salary
Business Development Manager — $74,000 base salary & $5,000 annual bonus
Business Operations Coordinator — $38,000 base salary
Client Management — $70,000 base salary & $15,000 annual bonus
Project Manager — $57,000 base salary & $2,000 annual bonus
Communication Specialist — $42,000 base salary & $2,000 annual bonus
Communications & Social Media Coordinator — $37,000 base salary & $1,500 annual bonus
Communications Associate — $53,000 base salary & $4,000 annual bonus
Communications Associate — $40,000 base salary & $700 annual bonus
Communications Coordinator — $33,000 base salary
Communications Director — $63,000 base salary
Communications Manager — $56,000 base salary & $6,000 annual bonus
Communications Manager — $57,000 base salary & $5,700 annual bonus
Communications Manager — $65,000 base salary
Communications Specialist — $52,000 base salary
Communications/Marketing/Partnerships Director — $28,000 base salary
Consultant — $55,000 base salary & $5,000 annual bonus
Content director — $140,000 base salary & $20,000 annual bonus
Content Marketing Manager — $38,000 base salary
Content marketing specialist — $38,000 base salary & $1,650 annual bonus
Content Marketing Strategist — $40,000 base salary
Content Marketing — $45,000 base salary
Content Marketing — $70,000 base salary
Coordinator of Operations — $40,000 base salary
Copywriter — $39,000 base salary
Corporate Communications Graphic Designer — $51,000 base salary & $1,600 annual bonus
Corporate Communications Specialist — $75,000 base salary & $500 annual bonus
Corporate Communications Specialist — $76,000 base salary & $1,500 annual bonus
Corporate Public Relations Specialist — $46,000 base salary & $370 annual bonus
Corporate Recruiter — $64,000 base salary & $4,000 annual bonus
Creative Director — $95,000 base salary & $50,000 annual bonus
Creative Director — $76,000 base salary
Creative strategist — $93,500 base salary & $12,000 annual bonus
Customer Experience Associare — $52,000 base salary
Customer Service Rep — $30,000 base salary
Data Analyst — $67,000 base salary
Design Director — $120,000 base salary
Digital Consultant — $64,000 base salary & $1,500 annual bonus
Digital Creative — $42,000 base salary
Digital Creative — $46,000 base salary & $1,250 annual bonus
Digital Manager — $85,000 base salary & $6,000 annual bonus
Digital Marketing Account Manager — $60,000 base salary & $6,000 annual bonus
Digital Manager — $50,000 base salary
Digital Manager — $55,000 base salary
Digital Manager — $52,000 base salary & $3,000 annual bonus
DigitalManager — $40,000 base salary & $2,000 annual bonus
Digital Marketing Supervisor — $75,000 base salary
Digital Media — $45,000 base salary
Director — $90,000 base salary & $40,000 annual bonus
Director — $85,000 base salary & $6,000 annual bonus
Director of Accounts — $100,000 base salary & $7,500 annual bonus
Director of Communications — $75,000 base salary
Director of Communications — $96,000 base salary & $7,000 annual bonus
Director of Communications — $42,000 base salary &
Director of Consumer Marketing — $95,000 base salary & $15,000 annual bonus
Director of Content Strategy — $65,000 base salary
Director of Corporate Communications — $100,000 base salary & $30,000 annual bonus
Director of Strategy — $165,000 base salary & $41,250 annual bonus
Director of Marketing — $60,000 base salary
Director of Marketing — $105,000 base salary & $45,000 annual bonus
Director of Marketing — $130,000 base salary & $25,000 annual bonus
Director of Marketing — $150,000 base salary & $31,000 annual bonus
Director of Marketing — $80,000 base salary
Director of Marketing & Business Development — $105,000 base salary & $10,000 annual bonus
Director of Marketing and Public Relations — $88,000 base salary & $4,000 annual bonus
Director of Paid Media — $98,000 base salary & $20,000 annual bonus
Director of Project Management — $86,000 base salary & $89,000 annual bonus
Director of Research — $75,000 base salary
Director of Media — $54,000 base salary
Director, Digital Marketing — $94,000 base salary & $12,000 annual bonus
Director, Special Events — $60,000 base salary & $1,300 annual bonus
Editor — $80,000 base salary
Executive Vice President — $250,000 base salary & $40,000 annual bonus
Communications Manager — $43,000 base salary
Marketing Manager — $86,000 base salary & $17,000 annual bonus
Freelance Graphic Designer — $48,000 base salary
General Manager, Sales and Marketing — $62,000 base salary & $4,800 annual bonus
Global Brand Manager — $92,000 base salary & $18,000 annual bonus
Global Communications Coordinator — $57,000 base salary & $650 annual bonus
Global Marketing Manager — $41,000 base salary
Graphic Designer — $50,000 base salary & $8,000 annual bonus
Graphic Designer — $40,000 base salary
Graphic Designer — $45,000 base salary & $2,000 annual bonus
Graphic Designer — $50,000 base salary & $3,500 annual bonus
Graphic Designer — $45,000 base salary
Graphic Designer — $51,000 base salary & $500 annual bonus
Graphic Designer — $33,000 base salary & $1,000 annual bonus
Graphic Designer — $36,000 base salary & $500 annual bonus
Graphic Designer — $45,000 base salary & $1,200 annual bonus
Graphic Designer — $32,000 base salary
Group Director — $55,000 base salary & $8,000 annual bonus
Group Manager — $84,000 base salary
Human Resource Specialist — $55,000 base salary & $2,750 annual bonus
Developer — $400,000 base salary & $1,500 annual bonus
Junior Copywriter — $32,250 base salary & $1,300 annual bonus
Account Manager — $50,000 base salary
Lead — $94,000 base salary & $10,000 annual bonus
Lead Designer — $55,000 base salary
Manager of Production — $84,000 base salary & $15,000 annual bonus
Marketing Manager — $65,000 base salary
Manager, Communications & Content — $60,000 base salary
Manager, Marketing — $65,000 base salary
Manager, Marketing & Sales — $65,000 base salary & $1,000 annual bonus
Managing Director — $250,000 base salary
Managing Director, Sports Marketing — $205,000 base salary & $50,000 annual bonus
Market Director — $50,000 base salary & $40,000 annual bonus
Market Manager — $62,000 base salary & $8,000 annual bonus
Marketing — $68,000 base salary & $6,000 annual bonus
Marketing Development Program — $53,300 base salary
Marketing Analyst — $72,500 base salary
Marketing Manager — $64,000 base salary & $6,000 annual bonus
Marketing Assistant — $32,500 base salary
Marketing Assistant, Marking & Business Development — $45,000 base salary & $1,000 annual bonus
Marketing Associate — $38,000 base salary
Marketing Associate — $47,500 base salary & $1,000 annual bonus
Marketing Associate — $46,000 base salary
Marketing Communications Specialist — $46,200 base salary & $2,000 annual bonus
Marketing Consultant — $36,500 base salary & $700 annual bonus
Marketing Consultant — $70,000 base salary & $7,000 annual bonus
Marketing Consultant — $71,000 base salary & $7,500 annual bonus
Marketing Coordinator — $42,500 base salary & $1,000 annual bonus
Marketing Coordinator — $50,000 base salary & $5,000 annual bonus
Marketing Coordinator — $50,000 base salary
Marketing Coordinator — $48,000 base salary & $1,700 annual bonus
Marketing Coordinator — $46,000 base salary
Marketing Coordinator — $36,000 base salary
Marketing Coordinator — $46,000 base salary & $2,500 annual bonus
Marketing Coordinator — $53,200 base salary & $10,000 annual bonus
Marketing Coordinator — $50,000 base salary & $5,000 annual bonus
Marketing Coordinator — $31,500 base salary
Marketing Coordinator — $48,000 base salary
Marketing Coordinator — $25,000 base salary
Marketing Coordinator — $41,000 base salary & $500 annual bonus
Marketing Designer — $32,000 base salary
Marketing Director — $55,000 base salary
Marketing Director — $100,000 base salary & $20,000 annual bonus
Marketing Director — $35,000 base salary
Marketing Director — $47,000 base salary & $500 annual bonus
Marketing Director — $60,000 base salary
Marketing Director — $36,000 base salary & $2,000 annual bonus
Marketing Director — $60,000 base salary & $5,000 annual bonus
Marketing Director — $135,000 base salary & $20,000 annual bonus
Marketing Director — $60,000 base salary & $1,000 annual bonus
Marketing Manager — $65,000 base salary & $5,000 annual bonus
Marketing Manager — $95,000 base salary & $10,000 annual bonus
Marketing Manager — $52,000 base salary & $2,500 annual bonus
Marketing Manager — $73,000 base salary & $10,000 annual bonus
Marketing Manager — $36,000 base salary
Marketing Manager — $62,000 base salary
Marketing Manager — $96,000 base salary
Marketing Manager — $50,000 base salary & $34,000 annual bonus
Marketing Manager — $75,000 base salary
Marketing Manager — $65,000 base salary
Marketing Manager — $50,000 base salary & $2,000 annual bonus
Marketing Manager — $107,400 base salary & $22,500 annual bonus
Marketing Manager — $45,000 base salary annual bonus
Marketing Manager — $110,000 base salary & $30,000 annual bonus
Marketing Manager — $38,000 base salary & $4,000 annual bonus
Marketing Manager — $68,000 base salary
Marketing Manager — $45,000 base salary
Marketing manager — $65,000 base salary
Marketing Manager — $75,000 base salary
Marketing Manager — $40,000 base salary
Marketing Operations Manager — $52,000 base salary & $1,000 annual bonus
Marketing Specialist — $63,000 base salary & $9,000 annual bonus
Marketing Specialist — $42,000 base salary
Marketing Specialist — $43,000 base salary & $4,300 annual bonus
Marketing Specialist — $48,000 base salary
Marketing Specialist — $45,000 base salary
Marketing Specialist — $55,000 base salary & $1,100 annual bonus
Marketing Specialist — $60,000 base salary & $2,000 annual bonus
Marketing Strategist — $40,000 base salary
Marketing strategist — $63,000 base salary & $1,100 annual bonus
Marketing Technology Manager — $110,000 base salary
Marketing Trade Show & Event Manager — $88,000 base salary & $1,000 annual bonus
Master Sales Agent Platinum — $115,000 base salary & $12,000 annual bonus
Media Account Specialist/Office Manager — $36,000 base salary & $22,000 annual bonus
Media Buyer — $40,000 base salary & $4,000 annual bonus
Media Contractor — $95,888 base salary
Media Leadership — $212,000 base salary
Media Manager — $125,000 base salary & $20,000 annual bonus
Media Planner — $46,000 base salary & $1,000 annual bonus
Media Relations Manager — $87,000 base salary & $4,200 annual bonus
Media Senior Corporate Recruiter — $75,000 base salary & $10,000 annual bonus
National Account Manager — $105,000 base salary & $20,000 annual bonus
National Account Manager — $104,000 base salary
Office Manager — $45,000 base salary & $2,500 annual bonus
Operations Analyst — $60,000 base salary
Owner — $30,000 base salary & $10,000 annual bonus
Photo Editor — $40,000 base salary
Planner — $45,000 base salary & $1,000 annual bonus
PR Specialist — $55,120 base salary
President — $140,000 base salary
President— $96,000 base salary
Producer, Video — $32,800 base salary
Product Manager — $80,000 base salary
Program Manager — $62,000 base salary
Project Coordinator — $37,000 base salary
Project Coordinator — $30,265 base salary & $1,000 annual bonus
Project Manager — $41,000 base salary
Project Manager — $50,000 base salary
Project Manager — $41,000 base salary
Project manager — $70,000 base salary
Proofreader — $40,000 base salary & $500 annual bonus
Public Relations — $52,000 base salary & $2,500 annual bonus
Public Relations Manager — $47,500 base salary
Public Relations Specialist — $54,000 base salary
Publishing President & Owner — $96,000 base salary & $25,000 annual bonus
Recruiter — $50,000 base salary
Recruiter — $61,000 base salary
Recruiter — $48,000 base salary
Regional Account Manager — $70,000 base salary
Regional digital marketing — $89,000 base salary
Regional Sales & Marketing Associate — $38,000 base salary & $5,000 annual bonus
Event Production Team Lead — $37,500 base salary
Relationship/Account Manager — $65,000 base salary & $7,000 annual bonus
Sales Account Executive — $45,000 base salary
Sales and Marketing Consultant — $50,000 base salary & $2,000 annual bonus
Sales and Marketing Coordinator — $36,000 base salary & $500 annual bonus
Sales Assistant — $35,000 base salary
Sales Category Manager — $88,000 base salary & $16,000 annual bonus
Sales Development — $62,500 base salary & $2,500 annual bonus
Sales Development Manager — $90,000 base salary & $3,000 annual bonus
Sales Development — $50,000 base salary & $2,000 annual bonus
Sales District Manager — $65,000 base salary & $10,000 annual bonus
Sales Brand Manager — $65,000 base salary
Sales Marketing Coordinator — $30,000 base salary
Sales Operations Associate — $57,000 base salary
Sales Performance Coach — $43,000 base salary
Search Manager — $65,000 base salary & $3,000 annual bonus
Senior Account Executive — $40,000 base salary & $1,000 annual bonus
Senior Account Manager — $63,000 base salary & $15,000 annual bonus
Senior Account Manager — $27,000 base salary & $300 annual bonus
Senior Consultant — $18,000 base salary & $72,000 comission
Senior Content Marketing Specialist — $42,000 base salary & $2,000 annual bonus
Senior copy editor — $50,000 base salary
Senior copy editor — $56,000 base salary
Senior copywriter — $72,000 base salary & $5,000 annual bonus
Senior Corporate Events Specialist — $50,000 base salary & $3,000 annual bonus
Senior Director — $125,000 base salary & $30,000 annual bonus
Senior Director — $169,000 base salary
Senior Director — $65,000 base salary & $1,500 annual bonus
Senior Director – Marketing — $150,000 base salary & $25,000 annual bonus
Senior Editor — $62,000 base salary & $200 annual bonus
Senior Editor — $62,000 base salary
Senior Graphic Designer — $55,000 base salary & $2,000 annual bonus
Senior Manager Client Services — $42,000 base salary
Senior Manager, Golf — $48,000 base salary & $5,000 annual bonus
Senior Manager, Marketing — $105,000 base salary & $9,000 annual bonus
Senior Marketing Manager — $82,000 base salary & $25,000 annual bonus
Senior Marketing Manager — $77,000 base salary & $7,000 annual bonus
Senior Media Consultant — $35,000 base salary annual bonus
Senior Public Relations Account Executive — $60,000 base salary & $1,000 annual bonus
Senior Web Copywriter — $50,000 base salary
Senior Writer — $60,000 base salary & $4,000 annual bonus
Senior Writer & Editor — $65,000 base salary
SEO Specialist — $50,000 base salary & $2,000 annual bonus
Social and Digital Strategy Manager — $55,000 base salary & $5,000 annual bonus
Social Media & Content Marketing Manager — $75,000 base salary
Social Media Coordinator — $40,000 base salary
Social Media Specialist — $59,000 base salary & $1,300 annual bonus
Social Media Specialist — $43,000 base salary
Sports Account Executive — $34,000 base salary
Sports Account Supervisor — $72,500 base salary
Sports Community Relations — $22,000 base salary
Sports, Director of Community Relations — $45,000 base salary & $5,000 annual bonus
Sr marketing consultant — $84,844 base salary & $11,250 annual bonus
Sr Media Business Analyst — $53,750 base salary
Sr. Director, Marketing & Creative Services — $60,000 base salary
Sr. Public Relations Account Executive — $65,000 base salary & $1,200 annual bonus
Strategic Account manager — $70,000 base salary & $25,000 annual bonus
Strategist — $69,000 base salary
Strategist — $57,000 base salary
SVP — $105,000 base salary
SVP Client Services — $155,000 base salary & $20,000 annual bonus
Marketing Manager — $85,000 base salary & $12,750 annual bonus
Support Specialist — $50,000 base salary & $5,000 annual bonus
UI and Visual Graphic Designer — $45,000 base salary
Vice President of Communications — $78,000 base salary
Vice President — $150,000 base salary
Vice President and Group Director — $160,000 base salary & $20,000 annual bonus
Vice President Marketing — $80,000 base salary & $3,000 annual bonus
Vice President of Marketing — $67,500 base salary & $4,000 annual bonus
Vice President of Marketing — $54,000 base salary & $3,000 annual bonus
Vice President of Marketing — $80,000 base salary
Web Copywriter — $38,000 base salary
Web Designer + Front-End Developer — $50,000 base salary & $1,800 annual bonus
Web Developer — $105,000 base salary & $15,750 annual bonus

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