Kacey Musgraves draws crowds to New Braunfels

• The last of the shows is Tuesday.

Driving the news: Musgraves last performed Gruene Hall in 2014, before her rise to global stardom.

• Since then, she's won multiple Grammys, including Album of the Year for "Golden Hour."

Catch up quick: Tens of thousands of people tried to get tickets to Musgraves' shows at Gruene Hall — a 6,000-square-foot dance hall that dates to 1878, with a capacity of 800 — according to Cami Lehmann, vice president of marketing at Molak Corp., which owns Gruene Hall, Gristmill and other restaurants and shops in the area. Tickets sold out in minutes.

What they're saying: Sold-out shows "create a ripple effect across the district — driving meaningful traffic to our other businesses, including the Gristmill and the new H.D. Gruene Mercantile," Lehmann tells Axios.

• At the Gristmill restaurant beside Gruene Hall, reservations have been snatched up every night of Musgraves' run.

Between the lines: The East Texas native's return to Gruene Hall highlights the draw of intimate venues — even for arena-level artists.

• John Kunz, former longtime owner of Waterloo Records, which hosted a record signing for Musgraves on Sunday, said Musgraves can sell out Austin's Moody Center but: "You lack that intimacy, that immediacy that you get being right down there on the wooden floor in front of her."
• That dynamic can amplify the economic impact, particularly with shows landing on typically slower nights.

What's next: Musgraves will perform at the Moody Center on Oct. 7.