Baylor wants you to only think of its university when you see this logo. Photo: Mitchell Layton/Getty Images
Baylor University, a 90-minute drive north of Austin, and Boston University — a mere 29 hours away — are locked in a legal battle over their similar branding.
It all comes down to two letters: B and U.
Why it matters: Though their school colors are different, both universities have had an agreement since 1988 to coexist as BUs.
But Baylor is now accusing Boston of trademark infringement in a federal lawsuit, asking the university to stop using interlocking versions of "BU."
Context: The Texas university typically uses the interlocking letters, while the New England school puts the letters side by side.
State of play: Baylor says in its lawsuit that it has several trademark registrations for its interlocking "BU" logo, which the university claims is one of its "most recognizable identity designations."
Boston used side-by-side letters for many years but has expanded its use of the interlocking letters for club sports and merch, Baylor alleges.
Reality check: Boston University's online shop is still selling T-shirts and sweatshirts with the interlocking letters.
The university tells Axios it does not comment on "pending or potential legal matters."
