The Amex Experience returns to ACL this year, and their disco cowboy-inspired bar is open to all festivalgoers. Photo: Rick Kern/Getty Images for American Express
There are tons of ways to make the most out of the festival.
Driving the news: Each year, brands offer giveaways, merch and drinks at various stations around the park.
Here's what we're eyeing:
🍹 Aperol Spritz Piazza: Find this Italian oasis for photo ops and interactive experiences.
🍸 Hendrick's Grand Garden Bar: Find Hendrick's in general admission for the first time, featuring plenty of flowers and flowing cocktails.
🛍️ Amex Experience: All festivalgoers can visit this disco cowboy-inspired bar featuring local small businesses. Plus, Amex cardholders get complimentary merch.
🎶 That Tito's Lounge: Hometown vodka company Tito's returns to ACL with its stage and lounge. Plus, it's added sparkling lemonade to the festival's menu and rolled out Tito's x ACL merch to give back to the Health Alliance for Austin Musicians with every purchase.
For a chance to score a ticket to the private lounge, head to their tent near the Tito's stage to spin the wheel and try to win.
🧸 Austin Kiddie Limits: Perfect for families, this special section of ACL has music and activities for the kids.
📷 Topo Chico Hard Seltzer Cantina: Grab a Tajin-rimmed seltzer while snapping a photo in their Lone Star-inspired photo booth.
👖 Wrangler Ranch: Shop limited edition merch, vintage denim and custom graphics at Wrangler's ACL popup.
Pro tip: For more shopping, check out the 24 vendors at ACL market.
