Aug 21, 2024 - Sports

Michigan, Texas lead college football ticket sales

A photo of UT's coach in front of an orange backdrop with Longhorn emblems and "SEC" logos. — UT head coach Steve Sarkisian speaks at an SEC press conference last month in Dallas. Photo: Tim Warner/Getty Images

Resale ticket prices to University of Texas home football games are the highest in the nation, according to new data from StubHub.

Why it matters: Longhorn fans are already seeing the impact of UT's move to the Southeastern Conference.

Driving the news: The realignment of conferences this season has created significant demand for tickets and cost increases across the board.

By the numbers: Texas, which ranked fourth in the AP's pre-season Top 25 College Football Poll, saw its average ticket price surge this season.

The average sold price per ticket to a Texas home game is $349, according to StubHub data — the highest of any college football team this season.
Michigan, the defending national champions, led cumulative ticket sales on StubHub as of Aug. 7. The average sold price of a home game ticket is $322.

Zoom out: Following the Longhorns, the schools with the highest resale prices for home games are: Texas A&M, Alabama, Ohio, Georgia, USC, Florida, Notre Dame and Penn State.

The SEC's average ticket price climbed by 58% from last year — increasing from $119 to $188, per data from Vivid Seats.

What's next: Texas opens the season at home against Colorado State on Aug. 31 before a massive matchup with Michigan in Ann Arbor on Sept. 7.

Resale tickets on Vivid Seats for the Michigan-Texas game started around $314 as of Tuesday.

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Michigan, Texas lead college football ticket sales

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